How Appilix Software Transformed Its Brand and UI/UX with Ofspace LLC

Appilix Software came to us with a clear challenge: their brand and user experience weren’t reflecting the true potential of their platform.

As a tool that lets users convert websites into mobile apps without any coding, Appilix had a powerful product but was struggling with an outdated brand and a user interface that confused users.

That’s where Ofspace digital agency stepped in. We partnered with Appilix to help them unlock the full potential of their platform through a complete redesign, both of their brand identity and user experience.

In this case study, we’ll share how we approached the project, from the research phase to the final design, and the real impact it had on Appilix Software.

Who is Appilix Software?

Appilix Software is a platform that simplifies the process of converting websites into mobile apps—without requiring any coding skills. 

While their product offered great potential, the brand and user experience didn’t reflect its value. 

Their outdated identity and complex user interface hindered user engagement and limited growth.

The Start of a Partnership (How Appilix Software Came to Us)

Appilix Software reached out to Ofspace digital agency with clear objectives: modernize their brand and simplify the user experience. 

They identified key pain points:

• Outdated brand identity that didn’t connect with their audience.
• Clunky UI leading to poor engagement and low conversion rates.

The goal was clear: align their digital presence with the simplicity and efficiency of their platform.

The Research Phase: Competitor Analysis and Planning

Before diving into the design process, we took a few crucial steps to ensure we had the right foundation for Appilix’s transformation. 

This phase allowed us to gain a deep understanding of their goals, the challenges they were facing, and what was needed for a successful redesign.

Competitor Research

We conducted thorough competitor research to understand how similar platforms positioned themselves in the market.

This helped us identify gaps in Appilix’s brand, and what they needed to stand out among competitors.

User Flow

We mapped out the user flow to visualize how users interacted with the platform. 

This was essential in identifying friction points and areas where we could improve the user experience.

Wireframes

Next, we created wireframes to map out the core layout of the platform and make sure it was easy to navigate and visually appealing. 

This gave us a clear direction for the design.

Moodboards

We also created moodboards to establish the visual direction of the brand and the web app.

These moodboards helped align the new design with Appilix’s goals and values while maintaining a modern and clean aesthetic.

The Roadmap to Appilix Software’s Rebranding (Challenges & Solutions)

With a solid foundation in place, we moved on to addressing the challenges head-on. 

Here’s how we approached the redesign:

Challenge 1: A Brand Identity That Didn’t Reflect Their Product

Appilix’s existing brand didn’t convey the simplicity and modernity of their no-code platform.

Our Solution

Brand Guidelines

New Logo

Sleek and modern, communicating simplicity and innovation.

Color Palette

A professional yet vibrant color scheme to represent the dynamic nature of their product.

Typography

Updated typography that aligned with the clean, modern feel of the platform.

This new identity helped Appilix stand out in a competitive market and build trust with users.

Challenge 2: A Confusing User Interface That Led to Low Engagement

The platform’s UI was cluttered and difficult to navigate, leading to user frustration and low conversion.

Our Solution

Wireframes

Mapped out user flows to ensure a seamless experience.

High-Fidelity Mockups

Easy-to-navigate, modern designs that incorporated the new brand identity.

Interactive Prototypes

Tested the design to ensure each feature was intuitive and user-friendly.

By simplifying the interface, we increased user engagement and reduced friction in the user journey.

Challenge 3: Creating a Scalable Design System for Future Growth

As Appilix was growing, they needed a flexible design system to keep their platform consistent across all touchpoints.

Our Solution:

• Design System: A scalable component library that could be used across the platform.
• Design Documentation: Clear guidelines for future updates, ensuring all design work remained aligned.
• Interactive Prototypes: Enabled quick iterations as new features were added.

This ensured that Appilix’s team could continue to grow and update their platform while maintaining consistency.

Challenge 4: Ongoing Support for Every New Challenge

After the launch, Appilix required ongoing support to adapt their design system to their evolving needs.

Our Solution

Ongoing Design Updates

Regular updates to the design system as the platform grew.

Quick Turnaround for Assets

Fast creation of new design elements as the platform expanded.

Strategic Design Guidance

Provided insights on implementing design changes as needed.

This ensured that Appilix stayed on track as they scaled, with their platform and branding remaining consistent.

The Results: Real Value Delivered

Their ability to translate abstract ideas into clear, functional, and visually striking designs was truly remarkable. We’re thrilled with the new brand and user experience!

Ferdousur Rahman Sarker

Founder & CEO

The new design created significant improvements in several key areas:

Brand Recognition

The new logo and branding created a strong, professional identity for Appilix, instilling trust and confidence in their target audience.

Improved User Experience

The redesigned UI/UX made the platform easier to navigate, improving user engagement and satisfaction. 

Appilix’s internal team reported greater confidence in the platform’s usability.

Faster Development

With the new design system, Appilix’s development team was able to build and update the platform more efficiently, ensuring design consistency across all future releases.

Appilix Software’s Feedback

Ofspace: A Partner to Help You Exceed Expectations

At Ofspace, we don’t just deliver designs—we craft solutions that solve business challenges and drive growth. 

The partnership with Appilix Software allowed us to help them overcome critical design challenges, setting them up for long-term success.

If you’re facing similar challenges with your brand or user interface, we’re here to help. 

Let’s transform your business and create something impactful together.