As a company, Athlos are focused on the $127 billion games services industry, and believe that the key to monetising live services is to cultivate a large and engaged player base. To achieve this, we recognise the importance of effective branding and communication strategies in establishing our identity and reaching our target audience.

These strategies are particularly crucial for esports organisations, as they allow us to stand out in a crowded and competitive market.

We are influenced by the aesthetic design or style of the first era of video games in creating the logo for Athlos. The first generation of video games refers to the period of time between the late 1950s and the early 1970s, when computers were first used for entertainment purposes and the first digital games were developed.

 We found that first-generation gaming used elements like simple graphics, bold colours, and limited number of visual elements, to be visually appealing to the users.

In order to effectively represent the warm and inspiring atmosphere of the nativeness, the visual identity of the brand needed to embody these same qualities. To achieve this, the we used a combination of innovative, simple, and fun design elements, including a minimalistic approach enhanced with bold, explosive colours.

All of the brand's visual materials, including the logo, website, and print materials, were designed with this cohesive and cohesive visual identity in mind.

In order to create a product that is easy to use and intuitive, we focused on keeping the navigation simple and user-friendly. By following well-established interaction principles, we aimed to design a product that was quick and straightforward for users to learn and use.

The main goal was to create a product that would be immediately familiar and enjoyable for users, without requiring any extensive training or instructions.