How Many Colors for an Effective Brand? Top 7 Brands & Their Color Secrets

How many colors should a brand have?

Designers from several communities claim that a brand must have 3 different colors.

1. Primary Brand Color: The main color of a brand that recognizes your identity.
2. Secondary Brand Color: The combination of light and dark color to balance the visibility of your site.
3. An Accent Color: This color delights your consumer with alluring CTA or other clickable buttons.

Well! You may be li’l bit confused or in a dilemma about what to do or how to balance color with your brand. 

You don’t need to be puzzled!

Each brand has its own insights. They paint their brand in accordance with their color psychology to serve mass people; as different colors denote different insights.

Here we will discuss all about the color things that a brand should maintain. Moreover, you will get the idea of color secrets that giant brands adopted. 

Let’s dive.

How Many Colors Should a Brand Have?

Though we have already mentioned above, there is no hard and fast rule to endorse colors that define your brand.

Yet you should go for relevant guidelines to be updated on what else is happening all around.

The 3 basic colors for an effective brand that already have leveraged their journey towards success are-

Primary Brand Color

This is the core color of your brand. You will get renowned through this color. 

Besides, it will stand out in a crowded market. There may be different brands using the same color but better typography and color gradient will enhance your reach to your desired customer.

For example you may go for Coca-cola with its red, Samsung with its blue, and Starbucks with green.

Secondary Brand Color

The color of your user interface(UI) is called your secondary brand color. But in practical terms, it's more than that.

You may be admitted as a cool brand through your primary logo but when it comes to website visits, something different works.

The proper balance between your background and text color, infographics, directional text color everything lies upon your secondary color. 

Your visitor may get converted towards you or diverted if a little imbalance occurs.

Accent Color

The other kick-ass color placement on your brand that is directly connected to the salsy button is termed as accent color.

When you build your website, the ultimate target you set is your lead conversion as well as sales generation. 

Clickable buttons like “Login”, “Click here”, “About”, “Service”, “Blog”, “Case studies” and others have to be alluring to catch visitors' sight.

You can smooth the user journey throughout your site with appropriate color balance. 

Let’s dive deep and explore the color secrets of top brands that left a line on user minds.

Top 7 Brands & Their Color Secret

To help you on how different brands use color throughout their brand building and brand positioning, here we discussed below the overall intersection.

1. Amazon

• Orange: HEX #FF9900
• Black: HEX #000000

Amazon uses a vibrant orange as its signature color, paired with darker shades of brown and black to show confidence and trustworthiness.

These colors work together to show liveliness and trust, highlighting Amazon’s dynamic and customer-centered image.

2. BMW

• White: HEX#FFFFFF
• Sky Blue: HEX#4AA5D2
• Black: HEX#000000

BMW uses blue, black, and silver that perfectly symbolizes its refined strength, premium quality, and advanced engineering legacy.

This palette represents style and performance, perfectly fitting BMW’s reputation for top-notch, precision-made vehicles.

3. Burger King

• Red: HEX #D62300
• Pumpkin (Orange): HEX #FF8732
• Antique White: HEX #F5EBDC

The Burger King color palette blends warm red that denotes a passionate vibe, deep blue, gold, and white to reflect a bold, lively, and appetizing brand image.

These color scheme resonates with energy and indulgence, enhancing Burger King’s image as a lively and satisfying fast-food brand.

4. Ferrari

• White: HEX#FFFFFF
• Bright Yellow: HEX#FFF200
• Pantone Red: HEX#ED1C24
• Jade Green: HEX#009A4E
• Black: HEX#000000

Ferrari’s vibrant racing red, complemented by black, white, and yellow, embodies the brand’s legacy of high-performance and luxury sports cars.

In addition, the bold red and refined contrasts in Ferrari’s colors symbolize its passion for speed, luxury, and motorsport excellence.

5. Mastercard

• Red: HEX #EB001B
• Orange: HEX #FF5F00
• Yellow: HEX #F79E1B

Mastercard features bold red, vibrant yellow, and intersecting orange, reflects the brand’s commitment to unity and integration.

An energetic combination of red and yellow in Mastercard’s palette represents its vitality, innovation, and dedication to trust and global financial leadership.

6. McDonald's

• White: HEX#FFFFFF
• Golden Yellow (or Sunflower Yellow): HEX#FDC82F
• Bright Red (or Scarlet Red): HEX#D52B1E

McDonald’s bright yellow sparks happiness, while deep red excites your appetite, making their colors perfect for a food-craving experience.

Besides, its variety of colors create a cozy, inviting atmosphere that reflects its role as a quick, family-friendly spot and makes the brand globally memorable.

7. Pepsi

• White: HEX#FFFFFF
• Bright Red: HEX#EB1933
• Deep Blue: HEX#2151A1

The bold Pepsi palette blends royal blue for refreshment, red for energy, and white for simplicity, capturing the brand’s iconic identity.

This eye-catching color palette reflects Pepsi’s dynamic identity, radiating modernity, fun, and vibrancy in the competitive beverage market.

Build Your Brand Color With Us

So folks, in wrapping up, you can arrive at a destination that how a color expresses the personality of your brand.

Moreover, it satisfies your target audience and passages them towards the loyal group. 

We Ofspace, leading the branding market for half a decade. 

Besides, our tailored client based service has already alleviated the pain points on branding solutions throughout the North America region.

You may go for a 15 minFree Strategy Call to enroll in the best branding design service.

Happy Branding!