Branding
Complete Guide to Rebranding Costs for All Businesses 2025 (+FREE Rebranding Estimate)
August 17, 2025
March 2, 2025
Did you know that 77% of consumers buy from brands that feel personal and relatable? If your brand isn’t making an impact, you could be losing customers and revenue without even realizing it.
Rebranding can redefine your business and fuel long-term growth.
But here’s the big question—how much does a rebrand cost?
From affordable logo updates to multi-million dollar corporate rebrands, the price of rebranding varies widely.
In this guide, we’ll break down:
- The true cost of rebranding at different business levels
- The key factors that affect pricing
- 5 Ways to Reduce the Costs of Rebranding
- The step-by-step process for a successful rebrand
- 5 critical things to consider when hiring a rebranding agency
Plus, we’ll introduce you to trusted rebranding services and agencies to help you make a confident, strategic decision.
Let’s dive in!
What Influences Rebranding Costs to Set A Realistic Rebranding Budget?
Rebranding cost expenses vary widely depending on factors such as:
Scope of Changes
A simple logo refresh costs much less than a full rebrand with new messaging, website, and marketing materials.
Company Size
Small businesses have fewer assets to update, whereas large corporations require global rollouts.
Industry Complexity
Regulated industries (finance, healthcare) may require legal approvals, adding to costs.
Brand Strategy & Research
Market research, competitor analysis, and customer insights drive strategic rebrands but increase costs.
Professional Agencies vs. DIY
Hiring an expert branding agency costs more but ensures quality and consistency.
Legal & Trademarking
If changing the company name, expect additional costs for domain purchases and trademark filings.
Marketing & Rollout Expenses
Advertising, PR campaigns, and updating physical/digital brand assets require additional budget allocation.
Technology & Digital Presence
Updating digital assets like apps, websites, and digital marketing campaigns adds extra costs but is crucial for online businesses.
Average Cost of a Rebrand by Business Type
Rebranding Costs for Small Businesses ($2,000 – $50,000)
- DIY logo & templates: $500 – $5,000
- Freelancer branding package: $5,000 – $20,000
- Small agency full branding package: $15,000 – $50,000
Rebranding Costs for Mid-Sized Businesses ($50,000 – $500,000)
- Agency branding strategy & design: $80,000 – $150,000
- Implementation (signage, website, marketing materials): $250,000+
Rebranding Costs for Large Corporations ($500,000 – $10+ Million)
- Strategy, research, and brand positioning: $200,000 – $500,000
- Implementation (global rollout, packaging redesign, website revamp): $5M – $10M+
What is Included in Rebranding Services?
A professional rebranding service typically includes:
Brand Research & Strategy
Market positioning, customer insights, competitor analysis, and industry trends evaluation to ensure the new brand aligns with market demands.
Logo & Visual Identity Design
New logos, color palette, typography, imagery guidelines, and brand style guides to maintain a cohesive brand identity across all platforms.
Brand Messaging & Storytelling
Refining mission statements, taglines, value propositions, brand voice, and messaging frameworks to communicate the brand’s identity effectively.
Marketing Collateral Development
Business cards, brochures, digital presentations, promotional merchandise, packaging, signage, and social media assets designed to reflect the new branding.
Website & Social Media Rebranding
Redesigning website layouts, updating digital assets, optimizing user experience (UX), and aligning social media profiles with the new brand image.
Legal & Compliance
Trademarking, domain registration, business name changes, securing intellectual property rights, and ensuring compliance with industry regulations.
Internal Brand Training & Implementation
Educating employees about the new branding, providing brand guidelines, conducting training sessions, and ensuring consistency in brand communication.
Rebranding Launch Strategy
Developing a rollout plan, creating launch campaigns, media announcements, and advertising strategies to introduce the new brand effectively.
Customer Engagement & Feedback Monitoring
Engaging with customers through surveys, social listening, and feedback channels to track the brand’s reception and make necessary adjustments.
A successful rebranding process involves more than just visual changes that ensure a strong brand recognition.
5 Ways to Reduce Rebranding Costs
1. Define the Project Scope
Decide whether you need a brand refresh, reboot, or overhaul. Keeping the scope clear helps avoid unnecessary expenses.
- Brand Refresh: Cosmetic changes for a new look.
- Brand Reboot: Strategic changes for growth.
- Brand Overhaul: Complete rebranding for businesses with deep-rooted issues.
Example: Mastercard and Starbucks improved their logos without drastic changes.
2. Set Up a Budget
A well-planned budget lets you see where your money goes, helping you decide what to handle in-house and what to outsource. Involve your customers in this process to ensure changes are necessary.
3. Factor in Legal Procedures
Be aware of potential legal and licensing fees for trademarks, fonts, or other copyrighted materials. Identify essential costs and avoid unnecessary ones.
4. Set a Timeline
A good timeline prevents cost overruns. Stick to a schedule to avoid disruptions and additional expenses.
5. Work with a Rebranding Agency
Although it might seem counterintuitive, a good agency can save you money by improving your business efficiently.
They handle research, strategy, and creative tasks under one roof.
Final Tips: Proper planning is key. Define your goals, set a realistic budget and timeline, and seek expert help when needed. This approach ensures a successful rebranding without breaking the bank.’’
5 Things to Consider When Hiring a Rebranding Agency
1. Experience & Portfolio
Look for an agency with a proven track record in your industry. Review case studies and past projects.
2. Service Offerings & Process
Ensure the agency provides strategy, design, messaging, and implementation support—not just a new logo.
3. Budget & Transparency
Request detailed average rebrand cost breakdowns and ensure pricing aligns with your budget.
4. Client Reviews & Reputation
Check testimonials, reviews, and industry reputation to assess reliability.
.webp)
5. Communication & Collaboration
Choose an agency that values your input, provides regular updates, and aligns with your vision.
Top 8 Rebranding Agencies to Hire in 2025
Looking to refresh your brand in 2025? Here are the top 8 rebranding agencies for startups that can help your business grow.
1. Ofspace Digital Agency
HQ: Global (proudly serving the USA and Canada)
Services: Brand Strategy, Visual Identity, Digital Branding, Market Research, Re-branding.
Notable Clients: GrabStar, Envoy, Anyplace, Highglobe (Startups and global enterprises),
Clutch Review: 4.9
Team Size: 50+
Portfolio: Visit Ofspace Digital Agency
.webp)
Ofspace creates brands that stand out and connect with audiences.
Their team blends creativity with business strategy to deliver high-impact branding solutions that drive real results.
Why is it a Good Fit for Startups?
Fast-growing businesses need strong, flexible branding prices, Ofspace Digital Agency ensures startups build a brand that leaves a lasting impression.
.webp)
2. Clay
HQ: San Francisco
Services: Brand Strategy, Brand Architecture, Visual Identity, Brand Guidelines
Notable Clients: CafePay, Wealth, Streetbeat
Team Size: 11-50
Portfolio: Visit Clay
.webp)
Clay focuses on strategic storytelling and design to create brand identities that inspire and engage.
Why is it a Good Fit for Startups?
Clay’s flexible and agile approach is perfect for startups needing branding that evolves with them.
3. Siegel+Gale
HQ: New York
Services: Brand Strategy, Identity Development, Messaging, Digital Branding
Notable Clients: Disney, SAP, American Express
Team Size: 200+
Portfolio: Visit Siegel+Gale
.webp)
Siegel+Gale specializes in simple, clear, and effective branding, making complex ideas easy to understand and engage with.
Why is it a Good Fit for Startups?
Startups need clear messaging and a strong identity to attract attention and build trust.
4. Wolff Olins
HQ: London
Services: Corporate Branding, Brand Strategy, Identity & Experience
Notable Clients: Google, Uber, TikTok
Team Size: 100+
Portfolio: Visit Wolff Olins
.webp)
Wolff Olins creates bold, innovative brand transformations that help companies establish strong market leadership.
Why is it a Good Fit for Startups?
Their strategic approach ensures brands stay relevant and competitive as they scale.
5. DesignStudio
HQ: London
Services: Brand Strategy, Identity Design, Motion Graphics, Experience Design
Notable Clients: Airbnb, British Airways, Logitech
Team Size: 51-200
Portfolio: Visit DesignStudio
.webp)
DesignStudio specializes in visually striking and emotionally engaging brand identities that tell compelling stories.
Why is it a Good fit for Startups?
Their bold, artistic branding ensures startups make a strong first impression.
6. Prophet
HQ: Global
Services: Brand Strategy, Growth Marketing, Innovation Consulting
Notable Clients: BMW, Samsung, GE
Team Size: 500+
Portfolio: Visit Prophet
.webp)
Prophet combines branding with business growth strategies to help companies expand and scale.
Why is it a Good Fit for Startups?
They provide strategic branding and marketing to help startups gain visibility and traction.
7. The Bureau of Small Projects
HQ: Los Angeles
Services: Brand Strategy, Digital Marketing, Web Design
Notable Clients: Startups, Nonprofits, Small Businesses
Team Size: 11-50
Portfolio: Visit The Bureau of Small Projects
This agency specializes in bringing big-brand experience to small businesses and startups, creating professional, high-quality branding.
Why is it a Good Fit for Startups?
They offer affordable, impactful branding to help small businesses succeed.
FAQs on Rebranding Costs
1. What is the average cost of rebranding?
Rebranding costs can vary greatly. For a mid-sized company, the cost can range from $250,000 to over $1 million. Smaller businesses might spend between $5,000 and $20,000.
2. How much should you budget for a rebrand?
Companies generally spend 5-10% of their annual marketing budget on rebranding. For example, if your marketing budget is $750,000, you might spend $75,000 to $150,000 on rebranding.
3. What do graphic designers charge for rebranding?
Graphic designers' fees can vary. On average, they might charge between $1,500 to $2,000 for the initial rebranding work. Hourly rates typically range from $100 to $300.
4. What is included in a rebranding package?
A typical rebranding package includes:
- Logo redesign
- Updated color palette
- New fonts and typography
- Product photography
- Changes to packaging design
5. How long does a rebrand take?
The time required for a rebrand depends on the scope and complexity of the project. A brand refresh might take a few weeks, while a complete brand overhaul could take several months to a year.
Get Rebranding Services with Affordable Rebranding Budget
Rebranding is an investment in your business's future. Whether you need a simple refresh or a complete transformation, understanding rebranding costs and making strategic decisions can ensure a successful and cost-effective rebrand.
Explore Ofspace Rebranding Services for expert guidance and tailored solutions to fit your budget and business goals.
Follow our guide, plan smartly, and watch your brand transform and grow. Contact our trusted rebranding experts for a 15-minute free consultation.
